Influencer marketing is a powerful strategy where brands collaborate with influencers to promote products or services to their engaged audience. By leveraging the influencer's credibility and trust, brands can reach niche markets more authentically than traditional advertising. This marketing approach thrives on authentic storytelling, creative content, and personal recommendations, making it highly effective for driving brand awareness, building trust, and increasing sales. With the rise of social media platforms like Instagram, YouTube, and TikTok, influencer marketing has become one of the most impactful tools for brands to connect with consumers in a relatable and engaging way.